TV/PRINT/OOH

Thom McAn launched a new line of urban footwear, shifting the perception of its footwear from back to school to out on the streets.

On a shoestring budget, we created the campaign of :15 spots, shooting on the fly in downtown NY on an early Sunday morning. No permits, no location van, and certainly no craft services. We called on friends and co-workers to shoot, act, edit, mix and VO the spots.

We shot the print ourselves and cut and pasted our way to glory.

No time, no money, but lots of passion can sometimes be your friend. And Adweek’s spots of the week.