DIGITAL / EXPERIENTIAL / SOCIAL / WEB VIDEO

The task: create an interactive stunt to drive consumers to the Diesel Flagship store during Fashion's Night Out - a video confessional installation for consumers to record a :60 confessional. The videos were streamed live on screens in the store an emailed to share via social media.

Everyone has a secret. And everyone is dying to share. And everyone wants, at some point to bask in a few seconds of fame, so why not combine the two?