STRATEGY / BRANDING / LOGO / APP / SOCIAL / DIGITAL / PRINT / OOH
The task: Create national and global awareness through education on the growing immigrant youth by telling their stories. The immigrant population is growing. The policies and state of the country in which we live are dehumanizing and demoralizing.
We need to disrupt the current negative narrative with a positive one with our most undervalued resource - our immigrant youth.